Premiere campaign for the Toyota Highlander aimed at customers staying on Hel.
Client: Toyota Radość
Campaign idea:
Hel as a symbol of lifestyle
Hel is a fashionable holiday resort consisting of several towns and campsites on the Hel Peninsula. Our task was to create a dedicated campaign for the new Toyota Highlander model targeted at people who value leisure time in this place. HEL is a brand in itself and attracts many potential Toyota customers.
