Comprehensive online advertising services for Primeline, a distributor of LAMY, TROIKA, MOLESKINE, TIBALDI, STILFORM, and KARST brands.
Client: Primeline
Mix of Image
and Tactical Actions
The marketing campaign focused on social media channels, including planning, creating content, and publishing campaigns on social media platforms and Google network. The campaign involved both brand promotion for the umbrella brand Lifestyle Designers and a mix of sales and branding activities for LAMY, TROIKA, STILFORM, MOLESKINE, TIBALDI, and KARST brands.
In addition, branding efforts were supported by a TikTok profile, which utilized the unique character of the LifestyleDesigners co-owner to build a narrative.
Publications
on the TikTok
Actions on TikTok were part of a coherent strategy. They perfectly utilized the distinctive character of LifestyleDesigners’ co-owner that fit well with the platform style.
